Platform
AqarCRM is organized around the way real-estate sales actually move: from intake and identity, through inventory and matching, to reservations, deals and the relationship that follows.
Recognize the person, understand the request and give it to the right owner.
One real customer stays one customer across channels and over time. Phone numbers are normalized and treated as strong identity signals — not as the identity itself — with duplicate detection, identity resolution and an auditable merge policy.
Inbound conversations are captured with their context, and intent is classified from the whole conversation. When the context is insufficient, the system asks for clarification or hands over to a person instead of guessing.
Routing strategies distribute work to an eligible pool of employees. Each customer has one active owner at a time; assigning, withdrawing and reassigning are distinct, recorded operations, and every reassignment requires a reason.
Source history, requirements, interests, activities, matches, viewings, opportunities, reservations, deals and documents on one timeline. Requirements such as budget, location, property type, size, purpose and timeline are captured progressively — not in one long form at first contact.
Keep the inventory you sell inside the sales process.
Model developers, projects, project components and units, with availability, pricing, floor plans, brochures and history.
A unit has at most one active allocation that blocks availability. A hold is short and time-boxed; a reservation is a formal record. The two are never confused.
Developers share live inventory with brokerages and independent brokers, project by project and permission by permission — availability, prices, discounts, payment plans, floor plans, reservations or reservation requests. Nothing is copied, and revocation is immediate.
Connect customer requirements to inventory with rule-based matching, a visible explanation for each result, and saved or rejected matches that capture customer feedback.
Help every salesperson know what to do next.
Opportunities move through pipelines configured by each organization. Every stage maps to a fixed semantic category, so reporting stays comparable. Lost reasons and reopenings are recorded.
New leads, uncontacted customers, overdue follow-ups, meetings, viewings, expiring reservations and inactive opportunities are surfaced as the next action to take.
Viewings and meetings with attendance, outcome, customer feedback and the agreed next step.
Reservations as real records, with expiry, release, cancellation, conversion and protection against conflicting allocations.
Payment plans per developer and project — reservation amount, down payment, construction and post-handover installments — with unit-specific plans and a payment calculator. Commercial proposals, PDF output and deal milestones are on the roadmap.
Relationship occasions, reminders and relevant offers. Marketing opt-out is kept separate from courtesy messages, and Do Not Contact always takes precedence.
Measure what happens, automate what repeats and connect what already exists.
Source, channel and campaign are recorded separately, with first and latest touch, so you can see where business really comes from.
Reservations, sales count and sales value by employee, role, project and developer for any date range — with a performance profile for every employee. Source, funnel and conversion reporting are on the roadmap.
Automations follow one explicit structure — trigger, conditions, action, fallback, audit — so every automated step can be explained.
A structured domain and clean data come first. AqarCRM is built so that automation and AI assistance can be added on top of reliable workflows, with business rules in control and people able to override.
Designed to connect with other systems through APIs, webhooks, domain events and stable identifiers — without sharing a business database.
Tell us how your organization sells today. We will arrange a walkthrough focused on your workflow, your inventory and your team.
