Real Estate Sales CRM & Operations Platform
The structure behind every real-estate sale.
AqarCRM brings real-estate inventory, live availability, reservations, payment plans, broker access and sales performance together in one platform — for developers, brokerages and independent brokers, in Arabic and English.
- Arabic and English
- Organization-based multi-tenant SaaS
- For developers, brokerages and independent brokers
Team performance
Illustrative interface data
Customer 360
One customer, one owner, one complete picture.
Every call, message, visit and reservation belongs to the same customer record, together with the employee responsible for it, the customer's interests and how they prefer to be contacted.
One record across channels
Available nowPhone numbers are treated as identity signals, so a returning buyer is recognized instead of duplicated.
Clear ownership
Available nowOne responsible employee at a time. A reassignment needs a recorded reason and stays in the history.
Interests and preferences
Available nowBudget, property type and preferred projects, with contact preferences. Marketing opt-out stays separate from courtesy messages.
One timeline
Available nowEnquiries, follow-ups, viewings and reservations in a single chronological view.
Illustrative interface dataLeads & follow-up
Every enquiry reaches the right person, and every follow-up happens on time.
Enquiries from the website, calls, visits and brokers arrive in one place. The request is understood first, then distributed fairly, and the follow-up dashboard shows each salesperson what to do next.
Multi-channel intake
Available nowWebsite forms, calls, walk-ins and broker referrals, each with its source recorded.
Fair distribution
Available nowRotation across an eligible team, with manual reassignment that always records a reason.
Follow-up dashboard
Available nowDue, overdue and not-yet-contacted leads, and upcoming viewings, in one list ordered by urgency.
Illustrative interface data
Inventory
Your whole inventory, organized for selling.
Developer, project and unit in one view, with live availability, prices and payment plans. Every unit shows where it comes from: shared by the developer, or managed by your organization.
Developer → project → unit
Available nowOrganized the way real estate is sold, with type, area, floor and price.
Live availability
Available nowAvailable, reserved or sold, updated in real time, so a unit is never promised twice.
A clear inventory source
Available nowShared inventory stays linked to its developer and is never copied.
Table view, saved views and column choices
Available nowA sortable unit table that keeps the filters and columns each team uses most.
Illustrative interface dataUnit & reservation
From unit detail to a confirmed reservation.
The consultant sees the price, discount, floor plan and payment plan, then reserves. The reservation records the customer, the employee who made it and its validity, and a second reservation of the same unit is refused.
Unit detail
Available nowPrice, discount, floor plan and payment calculator on one screen.
Protected reservations
Available nowOne active reservation per unit, attributed to the employee who made it.
Reservation linked to the customer profile
Available nowFind the customer first, then reserve, so the reservation appears in Customer 360.
Illustrative interface data
Payment plan & sales progress
Payment plans everyone can read, and progress everyone can follow.
Each developer and project defines its own plans, from the reservation amount to post-handover instalments. Shares are shown as percentages, amounts in the organization's currency, and each sale moves through clear milestones.
Structured payment plans
Available nowProject plans, unit-specific plans and a payment calculator next to the price.
Exact amounts
Available nowEvery instalment is calculated from the final price, without rounding differences.
Deal milestones and payment progress
Available nowFollow each sale from reservation to handover. Actual payments stay with your financial system.
Illustrative interface dataEmployee performance
Performance every employee can see, and every manager can act on.
Reservations, sales and sales value are attributed to the employee who did the work, by project and developer. Managers see the whole team; each salesperson follows their own results.
Manager view
Available nowEach employee's reservations, sales and sales value, for any period.
Personal view
Available nowEach salesperson follows their own results and next actions.
Sales targets
Available nowTargets per employee and period, with progress shown as it happens.
Illustrative interface data
Reporting
Reports that respect who is asking.
Breakdowns by developer, project, employee and period, filtered on the server by each person's scope: their own work, their team or the whole organization.
Compact filters
Available nowPeriod, project, employee and role, without long forms.
Scoped by permission
Available nowOwn, team or organization scope, resolved from each person's permissions.
Source and conversion reports
RoadmapWhere business comes from, and how leads turn into sales.
Illustrative interface dataBrokers & permissions
Share inventory with brokers, and give everyone only what they need.
Developers grant brokers access project by project and permission by permission, without copying anything. Inside the organization, roles and permission sets follow least privilege, and every change is recorded.
Broker access
Available nowAvailability, prices, payment plans, reservations or reservation requests, as granted. Revocation is immediate.
Roles and permission sets
Available nowEditable sets, several roles per member and individual exceptions with a recorded reason.
Protected administration
Available nowAn organization cannot remove its last administrator by mistake.
Illustrative interface dataOnboarding
A setup that fits the way your organization sells.
Once your request is approved, the first administrator receives a secure invitation and a setup wizard adapted to the organization type.
Developers
Available nowProjects, unit types, inventory, pricing, payment plans and brokers. There is no developer to choose: your organization is the developer.
Brokerages
Available nowDevelopers, access to their inventory, the reservation workflow and team reports.
Independent brokers
Available nowA one-person workspace: inventory sources, access requests and reservation permissions.
Illustrative interface dataSecurity
Each organization's data stays its own.
Isolation, permissions and auditability are part of the architecture. Access is granted by permission, consequential actions are recorded, and sensitive identity data receives stronger protection.
Tenant isolation
Available nowEnforced on the server for every organization. Customer data is never shared between organizations.
Least privilege
Available nowRoles, permissions and data scopes. Sensitive information needs its own permission.
Audit trail
Available nowReservations, permission changes and access grants are recorded.
Protected identity data
Available nowIdentity numbers are stored encrypted, identity documents stay private and permission-restricted, and every access is recorded.
Illustrative interface dataAll names, units and figures on these screens are illustrative. They are not customer data or AqarCRM statistics.
See AqarCRM through the lens of your own sales process.
Tell us how your organization sells today. We will arrange a walkthrough focused on your workflow, your inventory and your team.